How will the image of snowboarding be affected if more skiers & older people take up the sport?

DC asked:


As you may know, snowboarding is a sport that appeals to young males for the most part.

So how will the image be affected if older people take up the sport? Can the appeal of snowboarding be expanded to a more diverse audience?

Thanks for your responses!
Thank you all so much for your replies! I really appreciate it!